Consumer data is the foundation of digital media, marketing and advertising.

74% of consumers say they’ll share their data with brands they trust will protect their data.

That's why privacy is a competitive advantage.

Humming bird in motion

Eighty percent of consumers (IAB 2024) fully understand the role that advertising plays in sustaining a free and open internet. They also recognize that their personal data is what makes this possible and they are willing to share it in exchange for content and services, provided their privacy is protected. Brands that can guarantee that privacy have a strong competitive advantage over those that can’t.

We created Symitri to help advertisers and publishers hone the edge that privacy provides. A new kind of data security company, Symitri balances the commercial needs of businesses with every individual’s fundamental right to protect their personal information.

Prism by Symitri balances the data that publishers and advertisers need with the privacy that consumers deserve.

Prism is Symitri’s flagship product, the world’s first fully integrated privacy firewall and real-time data cleanroom, designed to balance the economic viability of open-web programmatic advertising with the growing global demand for consumer privacy.

Think of Prism as a seamless “EZ” button for real-time data protection, deterministic addressability, and measurement, all without exposing any personal data—pseudonymous or otherwise—to any other party.

Symitri - Icon Illustration, branding

Privacy data points

US data breaches in 2023 exposed 422M records - The Identity Theft Resource Center
0
Average cost of a data breach in 2023 - IBM
$ 0 M
Of consumers are aware of their privacy rights in 2024 vs. 64% in 2020 - McKinsey
0 %

Prism by Symitri provides unique advantages vs. mainstream privacy solutions.

Digital advertising was built on a foundation of third-party identity, and that data is becoming increasingly fragmented and scarce due to privacy concerns. As a result, many advertisers and publishers are doubling down on building first-party consumer relationships that ultimately yield more accurate and valuable data than any cookie ever could.

Unfortunately, digital advertising wasn’t built to connect first-party data.

Two fairly new categories of solutions have shown initial promise in bridging the gap—alternative identifiers and data cleanrooms—but both have limitations that weaken their potential for use in programmatic advertising. Prism by Symitri’s unique approach was designed with these limitations in mind to enable a privacy-by-design approach to digital advertising that moves at the speed of programmatic and is accessible to businesses of all sizes and stages of growth, all while protecting each party’s most precious asset.

Stay in synch
with Symitri

Get the latest on consumer privacy and data protection sent right to your inbox