Privacy is a competitive advantage—that’s why we created Symitri. The world’s first real-time clean room, Symitri harmonizes the economic viability of open-web programmatic advertising with the growing global demand for consumer data protection.
Symitri is a seamless ‘EZ’ button for real-time deterministic addressability, attribution, and measurement without exposing any personal data to the digital advertising supply chain. At last, publishers and advertisers can protect their commercial interests without infringing on every individual’s fundamental human right to privacy.
Symitri empowers premium publishers to grow their businesses without compromising data integrity or consumer privacy.
Symitri provides advertisers with privacy-safe, deterministic audience targeting, attribution and measurement at the speed of programmatic.
Digital advertising was built on a foundation of third-party identity. Today, increasing privacy regulation and the impending full deprecation of third-party identifiers is forcing advertisers and publishers to double-down on building first-party consumer relationships. Unfortunately, digital advertising wasn’t built to connect first-party data.
Two fairly new categories of solution have shown initial promise to bridge the gap—alternative identifiers and data cleanrooms—but both have limitations that neutralize their potential for use in programmatic advertising.
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