Eighty percent of consumers (IAB 2024) fully understand the role that advertising plays in sustaining a free and open internet. They also recognize that their personal data is what makes this possible and they are willing to share it in exchange for content and services, provided their privacy is protected. Brands that can guarantee that privacy have a strong competitive advantage over those that can’t.
We created Symitri to help advertisers and publishers hone the edge that privacy provides. A new kind of data security company, Symitri balances the commercial needs of businesses with every individual’s fundamental right to protect their personal information.
Prism is Symitri’s flagship product, the world’s first fully integrated privacy firewall and real-time data cleanroom, designed to balance the economic viability of open-web programmatic advertising with the growing global demand for consumer privacy.
Think of Prism as a seamless “EZ” button for real-time data protection, deterministic addressability, and measurement, all without exposing any personal data—pseudonymous or otherwise—to any other party.
Digital advertising was built on a foundation of third-party identity, and that data is becoming increasingly fragmented and scarce due to privacy concerns. As a result, many advertisers and publishers are doubling down on building first-party consumer relationships that ultimately yield more accurate and valuable data than any cookie ever could.
Unfortunately, digital advertising wasn’t built to connect first-party data.
Two fairly new categories of solutions have shown initial promise in bridging the gap—alternative identifiers and data cleanrooms—but both have limitations that weaken their potential for use in programmatic advertising. Prism by Symitri’s unique approach was designed with these limitations in mind to enable a privacy-by-design approach to digital advertising that moves at the speed of programmatic and is accessible to businesses of all sizes and stages of growth, all while protecting each party’s most precious asset.
