News Roundup, Week of 12/9 Edition
Stay informed on the key developments shaping the world of advertising.
Welcome to Symitri’s weekly news roundup. We’re curating the most important stories, reports and insights from trusted sources so you stay ahead of the curve. Updated live throughout the week, this blog serves as a helpful source for advertising industry happenings. For news delivered straight to your inbox, please sign up here.
Let’s dive into this week’s highlights:
1. [Read Now] Best Practices for Responsible Advertising
Mario Diez, CEO of Peer39, shares strategies for brands and agencies to navigate the era of responsible advertising.
The advertising industry is facing seismic changes. Privacy concerns, signal deprecation and politicization have pushed brands to rethink where and how they advertise, with responsible strategies taking center stage. This article highlights actionable steps for advertisers to adapt and thrive in 2025.
Key insights include:
- Support quality journalism: Investing in high-quality news outlets sustains balanced reporting and strengthens brand reputation.
- Prioritize signals over cookies: Persistent signals like page sentiment, CTV genre and delivery timing enrich relevance and performance.
- Integrate metrics holistically: Viewability, attention and carbon emissions should be measured together for meaningful insights.
- Focus on thoughtful creative: Ad messaging must align with consumer aspirations and reflect inclusivity, sustainability or mission-driven goals.
2. [Read Now] Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation
An interview with Joe Root, CEO & Co-founder of Permutive, on the trends shaping curation in programmatic advertising.
Curation has emerged as a critical solution to programmatic’s growing complexities. Read how the industry’s reliance on identifiers like cookies is driving CPMs and CPAs higher, while diminishing performance.
Key insights include:
- Curation as a response to inefficiencies: With DSPs overwhelmed by bid requests, curated PMPs (Private Marketplaces) provide streamlined, high-quality options.
- Challenges for publishers: Success in Seller Defined Audiences (SDAs) requires publishers to treat them as a channel, complete with active agency outreach and performance monitoring.
- The role of SSPs and SPO: Supply-path optimization remains murky due to unclear supply chains and arbitrage practices. Transparency is key to SPO’s future.
3. [Read Now] Western Union Banks On First-Party Data To Woo Brands To Its New Media Network
A closer look at Western Union’s newly launched media network and its unique value proposition
Western Union has joined the growing trend of brands leveraging first-party data to launch media networks, with a focus on connecting with underserved, multicultural audiences. This network spans digital and physical touchpoints, combining in-app, on-site, and digital out-of-home (DOOH) inventory.
Key insights include:
- Targeting underserved audiences: With access to transaction data and cultural insights, Western Union offers advertisers a direct line to unbanked and multicultural populations.
- Innovative ad placements: Ads are served across retail locations, app inventory and a DOOH network that includes supermarkets, pharmacies and check-cashing facilities.
- Privacy-first approach: Customers must opt into the program, emphasizing responsible consent management.
4. [Read Now] ID5 & OpenX Partnership Boosts Safari Traffic Reach by 58%
A game-changing collaboration expands addressability in cookieless environments.
OpenX Technologies, Inc., a leading omnichannel supply-side platform, and ID5, the market-leading identity provider for digital advertising, have joined forces to deliver groundbreaking solutions for cookieless environments like Safari, Firefox and Edge. This partnership empowers advertisers to drive incremental reach and maintain performance despite signal loss.
Key insights include:
- Significant reach gains: OpenX deals using ID5 IDs saw a 58% increase in Safari desktop reach and 37% in mobile web reach compared to cookie-only traffic.
- Addressability at scale: Advertisers can now curate audiences in cookieless environments and activate them in any DSP of choice.
- Publisher revenue protection: By mapping ID5 identifiers to OpenX’s identity graph, publishers unlock revenue from previously unmonetized channels.
Stay tuned as we monitor developments in this high-stakes case and its implications for the future of ad tech.
We’ll add news throughout the week. If you have items to add or commentary on news, please submit your ideas to [email protected] for consideration.
News Roundup, Week of 12/2 Edition
Stay informed on the key developments shaping the world of advertising.
Welcome to Symitri’s weekly news roundup. We’re curating the most important stories, reports and insights from trusted sources so you stay ahead of the curve. Updated live throughout the week, this blog serves as a helpful source for advertising industry happenings.
Let’s dive into this week’s highlights:
[Download Now] ID5’s 2024 State of Digital Identity Report
ID5’s annual industry survey of industry leaders on digital identity
The shift away from cookies is well underway. According to ID5’s latest report, 91% of adtech professionals have adopted or are planning to adopt key identity solutions in 2024. Despite Google’s recent adjustments, 75% of respondents remain undeterred, signaling the industry’s readiness to evolve with or without Google.
Key insights include:
- Identity extends beyond browsers, with CTV, mobile, audio and gaming emerging as channels in need of robust solutions.
- Testing rates and adoption strategies for maximizing addressability across digital environments.
📥 Download the report to explore how identity is shaping the future of advertising (registration required).
The Fallout: Google’s Adtech Antitrust Trial
A closer look at the legal battles shaping the industry giant
Google’s legal struggles have taken center stage, with the U.S. Department of Justice (DOJ) questioning the company’s dominance in both search and advertising.
- In the search case, Google faces the potential sale of its Chrome web browser, though it plans to appeal.
- Meanwhile, a Virginia court is deliberating over Google’s role in advertising monopolies—a decision that could dramatically reshape the online ad market or barely leave a dent.
Stay tuned as we monitor developments in this high-stakes case and its implications for the future of ad tech.
We’ll add news throughout the week. If you have items to add or commentary on news, please submit your ideas to [email protected] for consideration.
