PRISM BY SYMITRI
Consumer privacy.
Deterministic targeting.
Real-time measurement.
Choose three.
With Prism by Symitri, publishers and advertisers can sustain their commercial interests without compromising every individual’s right to control their personal information. Because we shouldn’t have to choose between the data that publishers and advertisers need and the security that consumers deserve.
The world’s first integrated privacy firewall and real-time data clean room for the open internet, Prism powers real-time media performance while delivering the competitive edge brands and publishers need for the private future of digital advertising.
We designed Prism to establish a new foundation for privacy and data protection that fits seamlessly into the existing programmatic ecosystem. Advertisers and publishers can deterministically match—but never merge—their precious first-party data assets to enable real-time programmatic targeting, attribution, and measurement, all without ever exposing personal data to any other party in the digital advertising ecosystem.
Our unique approach to data security delivers a number of unique, unmatched benefits, including:
A unique, zero-trust, double-blind approach that neutralizes data leakage concerns by preventing personal information of any kind from escaping into the digital supply chain.
- Global privacy compliance by design.
- Enhanced trust that encourages more consumers to share more and more granular.
- Real-time performance at speed, scale
and cost parameters required for the open internet.
HOW PRISM BY SYMITRI WORKS
Matched audiences. Cohort-level targeting. Realtime intelligence, performance optimization and AI-enabled analytics. Zero personal data.
Symitri delivers results for premium digital publishers and advertisers.
Better results for brands
Frictionless audience-addressability and real-time measurement across browsers, devices and operating systems.
Better privacy for your audience
First-party data owners remain in full control of their trusted data relationships with nearly zero downstream data processor risk.
Better revenue for publishers
Protects the value of audience data, reversing more than a decade of publisher inventory commoditization.
Symitri delivers results for premium digital advertisers and publishers.
Better personalization
Personalized campaigns, real-time optimization and accurate attribution—all while safeguarding your first-party and modeled consumer data assets.
Better privacy and data protection
Brands maintain 100% control of personal data, making consent valid globally with nearly zero downstream data processor risk.
Better performance
Scaled programmatic audience activation and measurement across browsers, devices and operating systems.
