PRISM BY SYMITRI
Full data ownership.
Precise targeting.
Real-time measurement.
Publishers and advertisers can fully own and utilize their data without sacrificing security. There’s no need to choose between data-driven success and the protection consumers deserve.
Prism gives brands and publishers full data ownership and real-time clean room capabilities, driving media performance while ensuring complete control in the digital landscape.
Prism is built to seamlessly integrate privacy and data protection into the programmatic ecosystem. Advertisers and publishers can match their first-party data for real-time targeting, attribution, and measurement—without exposing personal data.
Our approach ensures:
- A secure system where no data is exposed, using zero-trust and double-blind protection.
- Global privacy compliance by design.
- Increased consumer trust and more granular data sharing.
- Real-time performance at scale, speed and cost.
HOW PRISM WORKS
Matched audiences. Cohort-level targeting. Realtime intelligence, performance optimization and AI-enabled analytics. Zero personal data.
Symitri delivers results for premium digital publishers and advertisers.
Better results for brands
Frictionless audience-addressability and real-time measurement across browsers, devices and operating systems.
Better privacy for your audience
First-party data owners remain in full control of their trusted data relationships with nearly zero downstream data processor risk.
Better revenue for publishers
Protects the value of audience data, reversing more than a decade of publisher inventory commoditization.
Symitri delivers results for premium digital advertisers and publishers.
Better personalization
Personalized campaigns, real-time optimization and accurate attribution—all while safeguarding your first-party and modeled consumer data assets.
Better privacy and data protection
Brands maintain 100% control of personal data, making consent valid globally with nearly zero downstream data processor risk.
Better performance
Scaled programmatic audience activation and measurement across browsers, devices and operating systems.
