Two days and two pieces in AdExchanger about ID bridging.
Yesterday, James Hercher used the words “ID bridging” and “fraud” in the same sentence, and today, Matthew Keiser explained that ID bridging is, in fact, the very foundation of programmatic audience-addressable advertising.
How can these two points of view coexist?
I think, like a lot of technologies that underpin programmatic advertising, there are above-board players and shady actors. The problem we’re facing with ID bridging in the last few months is that some above-board players are getting thrown under the bus by the bad guys…
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