The progressive deprecation of third-party cookies and expanding government regulation have put technology on a collision course with privacy. Nowhere is this collision more immediately disruptive than within the $600 billion global market for online advertising. Advertisers struggle to reach audiences, publishers to monetize inventory, and consumers risk losing the ad-supported content they depend on.
We believe that consumers shouldn’t have to choose between privacy and a free, ad-supported web. We also believe that advertisers and publishers shouldn’t have to choose between sustaining their businesses and protecting the trusted relationships they’ve earned with their customers. It doesn’t have to be a zero-sum game.
TRUSTX is a private, premium marketplace and certified Public Benefit Corporation (B-Corp), established in 2016 by 30+ of the world’s most respected lifestyle, sports, entertainment, tech and news publishers to set a new bar for ethical excellence and fairness in programmatic advertising. We built TRUSTX because we believe that advertisers benefit from quality and deserve to get what they pay for. We also believe that quality publishers deserve a fair value exchange for their content. And we believe that consumers deserve the opportunities presented by a free, ad-supported, open web.
The idea for Symitri was sparked by the challenges we saw our publishers facing in an increasingly privacy-centric world. As third-party data rapidly disappeared, they saw an opportunity to leverage first-party data, entrusted to them by customers, to continue offering ad-supported content. But that data was far too valuable to release across the digital supply chain, and the hard-earned relationships that produced it were far too precious to jeopardize. They asked the TRUSTX team to find a way to help them transact with customer data without requiring that data to enter the bidstream. So we went to the R&D drawing board and designed Symitri.
TRUSTX is now a wholly owned subsidiary of Symitri but continues to operate independently and remains a purpose-driven B-Corp, offering advertisers access at scale to all-premium inventory through the most direct buyer-to-seller connection in media. The clearest, cleanest path in programmatic, we have been and continue to be 100% free from made-for-advertising (MFA) content from our first day of business.
Today, you can keep buying TRUSTX just like you always have, but you can also easily beta test Symitri with your next TRUSTX campaign. Learn more at www.trustx.org.
There are no positions open at the present time. To learn more about working with Symitri, visit our Careers page.
