FOR PUBLISHERS

Private audience connections optimized for publisher growth.

Symitri empowers publishers to reclaim control of your audience-enabled inventory. By preserving the economic advantage of your trusted audience relationships, Symitri empowers publishers to deliver the performance brands need–and the high-CPM revenue you deserve–without exposing your valuable audience data in the bidstream.

Signal loss, data leakage and evolving privacy regulations are challenging ad revenue growth for publishers—here’s why:

Only some of your audience is deterministically addressable.

Buyers will pay more for identifiable audiences. Gaps make it harder to deliver high-CPM deterministic reach across the scale of your inventory.

Sharing your valuable audience data in the bidstream is risky.

More than a decade of audience data leakage has commoditized publisher inventory, making it hard to find the right balance between data accessibility and data protection.

Privacy regulations are a maze of moving targets.

Adapting to ever-changing privacy laws is challenging and time-consuming. Non-compliance risks eroding audience trust and damaging advertiser relationships.

It’s hard to compete against the data-rich walled gardens.

Walled gardens with seemingly unlimited addressability mean that no one publisher can compete for scale. It takes multi-publisher diversity and reach to deliver the marketing efficiency and media outcomes for which brands will pay.

UNCOMPROMISING PRIVACY AND DATA PROTECTION

Real-time encryption and industry-leading data protection keeps your data private and secure.

Symitri siloes, segregates and secures your private audience data behind the firewall. We enable individual-level activation with cohort-level privacy, safeguarding every publisher’s audience data advantage.

Data protection capabilities include:

Every data element is encrypted and assigned an ephemeral token.

Your data is never merged, graphed or combined with any other party’s data.

Your data is never sold, shared or passed to any third party.

An opt out is absolute and instantaneous with no downstream risk.

Personal data is automatically purged 29 days after Symitri’s last touch.

SEAMLESS DATA CAPTURE

Flexible audience data ingest options without the overhead and complexity of traditional cleanrooms.

Symitri helps publishers share audience data securely and effortlessly. Our platform captures in-app and on-page data in real time as users engage with your content, automating the ingestion of identity and attribute data.

Seamless data capture options include:

An industry standard approach to on-page data capture.

Automated CTV audience data ingest.

Symitri will customize to your app specifications.

API-enabled data ingest options.

Automated identity capture in the bidstream.

REAL-TIME ACTIVATION

Deterministic audiences, connected through the most common extended IDs, drives high-CPM revenue across your direct-sold and programmatic inventory

Symitri uses common identity to match audiences in real-time. We hide individuals in the crowd by converting deterministic connections into anonymous cohorts, and present buyer-defined cohorts as deal IDs. Symitri activate through a growing list of SSPs at the speed and scale required for both your direct-sold and programmatic inventory monetization.

Real-time activation options include:

Symitri can match HEM, ID5, UID2 and RampID identity systems.

Currently available through Index Exchange with many more in queue.

Currently available through Media.net.

PERFORMANCE-DRIVEN AD OPTIMIZATION

More data, more insight and more intelligence = more publisher revenue.

At the heart of Symitri’s Audience Intelligence system is our AI-driven performance engine that analyzes and responds to audience attribute data secured behind our privacy firewall. We monitor and interpret ad engagement and user response to extend reach, and can optimize how buyers bid so that high-performing publishers earn more high-CPM revenue.

Audience intelligence capabilities include:

Automated reach extension to prospects most likely to convert.

Drives higher CPMs to inventory and audiences that perform.

Improves the advertising experience for your audiences.

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