Why is everyone obsessed with making Google’s Privacy Sandbox successful?
Criteo found that “the Privacy Sandbox creates an enormous advantage for Google’s advertising business, including putting Google Ad Manager in a position to boost its market share from 23% to 83%.” And as if to be a consolation prize, Todd Parsons offered, “… one thing that would help level the playing field at least somewhat, however, is if everyone in the online ad ecosystem, including publishers and other ad tech vendors, would engage in more rigorous testing.”
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