This isn’t about choosing between platforms — it’s about creating a smarter strategy that gives you more control and flexibility in a changing digital landscape.

Smarter Solutions for Real Problems

One of the biggest hurdles for media buyers right now is adapting to signal loss and maintaining performance at scale. That’s where a new partnership between Media.net and Symitri shines.

Media.net brings global scale and advanced contextual signals to the table, while Symitri offers a privacy-first real-time audience-matching solution. Together, they’ve created a system that helps advertisers connect with the right audience, in the right context, at the right time — and they’re doing it efficiently and transparently.

“This partnership combines Media.net’s innovative ad formats and expansive global reach with Symitri’s ability to securely and deterministically match audiences in real time,” says David Kohl, cofounder of Symitri. “We’re confident advertisers can reallocate budgets from walled gardens and spread their spend across more targeted impressions on the open internet.”

Vaibhav Arya, CEO of Media.net, adds: “Privacy and performance can coexist. Our collaboration with Symitri gives advertisers the tools to build effective, transparent campaigns in a competitive, privacy-conscious ecosystem.”

Why This Partnership Works for Media Buyers

For media buyers, this partnership isn’t just about checking a box for privacy compliance—it’s about driving better results. Here’s how:

  • Smarter Targeting: Use contextual signals to reach audiences when they’re most engaged.
  • Improved ROI: Shift budgets to precise impressions that deliver better returns.
  • Clear Metrics: Get transparency into what’s working and make adjustments in real time.
  • Privacy Compliance: Meet regulatory standards without losing performance.

This is the kind of flexibility media buyers need to stay competitive in today’s fast-changing ecosystem.

Building a Balanced Strategy

The open internet doesn’t replace what’s already working — it enhances it. Adding solutions like Media.net and Symitri to your toolkit allows you to diversify your campaigns, test new approaches, and create a strategy that aligns with your goals instead of being limited by someone else’s ecosystem.

This flexibility means you can experiment with new formats, adapt quickly to trends, and make smarter decisions with better data. It’s about building campaigns that deliver results and reflect your priorities.

The Future of Media Buying is Open

The advertising landscape is evolving fast, but the open internet offers a path forward. With partnerships like Media.net and Symitri leading the charge, media buyers now have tools that prioritize performance, privacy, and transparency.

This isn’t just about solving today’s challenges — it’s about future-proofing your strategy. The open internet is here to empower you with more control, better insights, and the flexibility to create campaigns that truly perform.