Prism is built for performance. We seamlessly integrate privacy and data protection into the programmatic ecosystem so that media buyers and sellers can match their first-party data for real-time targeting, measurement and attribution at the speed and scale of the open Internet.
Our approach ensures:
Frictionless audience-addressability and real-time measurement across browsers, devices and operating systems.
First-party data owners remain in full control of their trusted data relationships with nearly zero downstream data processor risk.
Protects the value of audience data, reversing more than a decade of publisher inventory commoditization.
Personalized campaigns, real-time optimization and accurate attribution—all while safeguarding your first-party and modeled consumer data assets.
Brands maintain 100% control of personal data, making consent valid globally with nearly zero downstream data processor risk.
Scaled programmatic audience activation and measurement across browsers, devices and operating systems.
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