FOR BRANDS & AGENCIES
Performance-driven audience connections with privacy-first precision.
Empowering media buyers with deterministic reach, real-time audience intelligence and instant campaign optimization to drive unmatched performance across the breadth and scale of the open Internet.
Signal loss and shrinking audience reach are holding back your performance—here’s why:
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You’re missing important audiences.
Ignoring ID-less audiences means missing valuable targets and key moments of engagement. These blindspots make it next to impossible to get the campaign efficiency and performance you need and deserve.
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Fragmented journeys complicate connections.
A disconnected view of your customers’ journeys across devices and touchpoints leaves gaps in engagement, hinders deeper connections and reduces conversions.
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Retargeting fails without relevance.
Poorly timed, irrelevant ads are driving users away instead of bringing them back. Retargeting that lacks real-time intelligence can do more harm than good.
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You’re
sub-optimizing your optimization.
Without real-time data and intelligence, you’re wasting media spend on underperforming impressions. The inability to adapt in real time leaves advertisers stuck with ineffective placements and poor ROI.
SEAMLESS IDENTITY CAPTURE
Flexible customer data integration options for holistic addressability and measurement.
Symitri integrates seamlessly with your existing identity solutions to unify and activate your customer data for more precise targeting and better campaign performance. Because Symitri keeps your data segregated and secured, we are certified to decrypt major extended ID systems, including ID5, UID2 and RampID.
Data capture options include:
EIDs currently supported include HEMs, ID5, UID2 and RampIDs.
Flexible, secure identity capture built to your specifications.
Seamless integrations with major CRM, CDP and 3P data providers.
Custom on-page or in-app data capture in real-time.
Easy deployment through Google Tag Manager with Tealium and others coming soon.
REAL-TIME ACTIVATION
Deterministic reach at the speed and scale of the open Internet.
Symitri activates in real-time across your programmatic adtech partners to make audience-driven media buying smarter and more efficient. By integrating with leading programmatic marketplaces, we help you drive better results across the premium open Internet—all focused on delivering measurable ROI.
Real-time activation options include:
Your targets, deterministically activated across the open Internet.
Results-driven, real-time inventory inclusion and exclusion.
Sub-minute reach to optimize path to purchase.
Lookalikes that drive results.
REAL-TIME AUDIENCE INTELLIGENCE
Instant insights and real-time optimization that drive superior campaign performance.
Symitri analyzes your data in real time, turning raw insights into instant optimizations that drive superior campaign performance. Our Audience Intelligence platform refines audience targeting, optimizes ad frequency and personalizes customer journeys—making every interaction more meaningful, measurable and performant.
Audience intelligence capabilities include:
Dynamic preflight planning and allocation.
Instant frequency capping for campaign efficiency.
Instantly suppress targeting to customers that already converted.
New prospects, high-performing inventory and optimized bidding strategies.
