FOR PUBLISHERS
Private audience connections optimized for publisher growth.
Signal loss, data leakage and evolving privacy regulations are challenging ad revenue growth for publishers—here’s why:
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Only some of your audience is deterministically addressable.
Buyers will pay more for identifiable audiences. Gaps make it harder to deliver high-CPM deterministic reach across the scale of your inventory.
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Sharing your valuable audience data in the bidstream is risky.
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Privacy regulations are a maze of moving targets.
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It’s hard to compete against the data-rich walled gardens.
UNCOMPROMISING PRIVACY AND DATA PROTECTION
Real-time encryption and industry-leading data protection keeps your data private and secure.
Symitri siloes, segregates and secures your private audience data behind the firewall. We enable individual-level activation with cohort-level privacy, safeguarding every publisher’s audience data advantage.
Data protection capabilities include:
Every data element is encrypted and assigned an ephemeral token.
Your data is never merged, graphed or combined with any other party’s data.
Your data is never sold, shared or passed to any third party.
An opt out is absolute and instantaneous with no downstream risk.
Personal data is automatically purged 29 days after Symitri’s last touch.
SEAMLESS DATA CAPTURE
Flexible audience data ingest options without the overhead and complexity of traditional cleanrooms.
Seamless data capture options include:
An industry standard approach to on-page data capture.
Automated CTV audience data ingest.
Symitri will customize to your app specifications.
API-enabled data ingest options.
Automated identity capture in the bidstream.
REAL-TIME ACTIVATION
Deterministic audiences, connected through the most common extended IDs, drives high-CPM revenue across your direct-sold and programmatic inventory
Symitri uses common identity to match audiences in real-time. We hide individuals in the crowd by converting deterministic connections into anonymous cohorts, and present buyer-defined cohorts as deal IDs. Symitri activate through a growing list of SSPs at the speed and scale required for both your direct-sold and programmatic inventory monetization.
Real-time activation options include:
Symitri can match HEM, ID5, UID2 and RampID identity systems.
Currently available through Index Exchange with many more in queue.
Currently available through Media.net.
PERFORMANCE-DRIVEN AD OPTIMIZATION
More data, more insight and more intelligence = more publisher revenue.
Audience intelligence capabilities include:
Automated reach extension to prospects most likely to convert.
Drives higher CPMs to inventory and audiences that perform.
Improves the advertising experience for your audiences.
Ready to maximize your ad revenue?
Let us show you how Symitri can help you optimize your inventory and grow your audience engagement.
Let us show you how Symitri can help you optimize your inventory and grow your audience engagement.
